A portfolio can say a lot of different things about your investment strategies. Are you looking for long term or short term gains? Are you investing in startups or fortune 500 companies? Are you playing earnings reports? I personally follow a specific guideline when deciding what stocks to purchase. An investment portfolio is the idea to buy stocks of companies whose products you use every day. Whether it is Nike, Amazon, Uber, or Costco, you know that they have solid roots in the economy and will still be around in the future. While a consumer is someone who only buys a product for the need of it, an investor buys a product because they are brand loyal and have confidence in a company’s future. So the idea is to find 3-5 companies whose products you rely on and purchase their stocks to begin your investment portfolio.
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