To pursue maximum investment returns in the market, you have to be in it for the long term. It makes more sense to stay committed to an investment plan rather than try to guess the best time to be in the market. Over the past 70 years, bull markets have lasted longer (47 months on average) than bear markets (13 months on average) there have been 13 bear markets, that decline a total of 25.8% before recovering. By contrast, the 14 bull markets since 1949 have lasted roughly 47 months on balance, each growing an average of 124.6%. While it is impossible to predict when a bull market will begin, it is possible to miss one by waiting on the sidelines.